Strategy Gaps: The Silent Killer of Market Entry

What we mean by a strategy gap

A strategy gap is the distance between what your home market rewards and what the new market requires. It is invisible until the numbers come in.

The four gaps we see most often

1. Channel gap — your best channel at home is irrelevant in the new market
2. Offer gap — your packaging assumes purchasing habits that don't exist
3. Proof gap — your testimonials carry no weight with a new audience
4. Operations gap — your sales motion assumes a timezone and a cadence the market won't match

Closing the gap

Audit each gap before you spend a euro on paid acquisition. The cheapest growth is the strategy you fix before launch.